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Title
Text copied to clipboard!Business-to-Consumer Lead
Description
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We are looking for a highly motivated and experienced B2C Lead to spearhead our business-to-consumer marketing and sales initiatives. This role is critical in driving customer acquisition, engagement, and retention strategies across digital and offline channels. The ideal candidate will have a strong background in consumer marketing, data-driven decision-making, and cross-functional leadership.
As the B2C Lead, you will be responsible for developing and executing comprehensive marketing campaigns that resonate with our target audience. You will work closely with product, sales, and customer success teams to ensure a seamless customer journey from awareness to conversion and beyond. Your ability to analyze market trends, customer behavior, and campaign performance will be essential in optimizing our go-to-market strategies.
You will also play a key role in identifying new growth opportunities, testing innovative approaches, and scaling successful initiatives. This position requires a strategic thinker with a hands-on approach, capable of managing multiple projects and stakeholders in a fast-paced environment.
Key success factors include a deep understanding of consumer behavior, proficiency in digital marketing tools and platforms, and a passion for delivering exceptional customer experiences. If you are a results-oriented leader with a track record of driving B2C growth, we invite you to join our dynamic team.
Responsibilities
Text copied to clipboard!- Develop and implement B2C marketing strategies to drive customer acquisition and retention
- Lead cross-functional teams to execute integrated marketing campaigns
- Analyze customer data and market trends to inform decision-making
- Manage digital marketing channels including SEO, SEM, email, and social media
- Collaborate with product and sales teams to align messaging and positioning
- Monitor and report on campaign performance and ROI
- Identify and test new growth opportunities and channels
- Oversee customer segmentation and personalization efforts
- Ensure brand consistency across all consumer touchpoints
- Manage marketing budgets and allocate resources effectively
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- 5+ years of experience in B2C marketing or related roles
- Proven track record of successful customer acquisition campaigns
- Strong analytical skills and experience with marketing analytics tools
- Excellent communication and leadership abilities
- Experience managing cross-functional teams and external agencies
- Proficiency in digital marketing platforms and CRM systems
- Ability to thrive in a fast-paced, dynamic environment
- Creative thinker with a data-driven mindset
- Strong project management and organizational skills
Potential interview questions
Text copied to clipboard!- Can you describe a successful B2C campaign you led?
- How do you approach customer segmentation and targeting?
- What digital marketing tools are you most proficient in?
- How do you measure the success of a marketing campaign?
- Describe a time you identified a new growth opportunity.
- How do you ensure alignment between marketing and sales teams?
- What is your experience with A/B testing and optimization?
- How do you stay updated on consumer trends and behaviors?
- What strategies do you use to improve customer retention?
- How do you manage multiple projects and deadlines?
